Why is Cooper Black everywhere? — new:public

• 4/15/22

Why is Cooper Black everywhere?

Vox’s Estelle Caswell tries to understand how and why “Cooper Black became pop culture's favorite typeface.”

The font that escaped the Nazis and landed on the moon

Join us in Instagram!

Stranger Things is no stranger to product placement and I'll probably dive into the subject of brands in the series in the near future - but as Burger King announced their re-branding last week I thought it would be cool to look at these images

I was listening to a podcast the other day in which Mauro Porcini (Chief Design Officer at Pepsico) was a guest. In it, he said that if you wanted to build a bridge, you should never tell a designer you want to build a bridge; instead, tell them you

I really like the photo shoot Burger King did to present the new identity. It really does feel like the people they chose actually work at Burger King and this bright orange background is really bold!

Magazine About Contact

New Public © 2023