Natasha Jen: Design Thinking is Bullsh*t
In this 99U talk, Pentagram partner Natasha Jen wonders why Design Thinking has been reduced to the use of 3M Post-Its. “Why did we end up with a single medium?”
In this 99U talk, Pentagram partner Natasha Jen wonders why Design Thinking has been reduced to the use of 3M Post-Its. “Why did we end up with a single medium?”
If Google Image search is your sole barometer, “design thinking uses just one tool: 3M Post-Its,” says Pentagram partner Natasha Jen. “Why did we end up with a single medium?