Natasha Jen: Design Thinking is Bullsh*t
In this 99U talk, Pentagram partner Natasha Jen wonders why Design Thinking has been reduced to the use of 3M Post-Its. “Why did we end up with a single medium?”
In this 99U talk, Pentagram partner Natasha Jen wonders why Design Thinking has been reduced to the use of 3M Post-Its. “Why did we end up with a single medium?”
Tom Kelley - a partner and co-founder at IDEO - is a pioneer of Design Thinking. In this video, he explains the “true definition of innovation and what it takes to build your creative confidence.”
If Google Image search is your sole barometer, “design thinking uses just one tool: 3M Post-Its,” says Pentagram partner Natasha Jen. “Why did we end up with a single medium?